HealthtechMobile2021

Ready for a healthy pregnancy

A healthy pregnancy starts long before conception. Poplin set out to give couples across the USA a pre-pregnancy wellness companion — one that shows them where their health stands and how to improve it, for the best possible start for their future baby.

Two screenshots of the Poplin app showing the dashboard and a test results screen.
Product · Pre-pregnancy wellness app
Two Poplin app screenshots: the dashboard and a results screen.
What is Poplin?

Ready, steady, parenting

When you decide to do something you’ve always dreamed of, failure is not an option. You must prepare yourself and be ready.

That’s how it goes with deciding to have a baby. The moment you’ve decided it, your parenting has already begun — every action from that moment affects the child’s conception and health.

Poplin is a pre-pregnancy wellness companion that gives couples the information they need to improve their health and give their child the best start possible.

A diagram of the benefits of using the Poplin app.
The process

A new version in just two months

Poplin came in wanting to upgrade its existing platform — but a full rewrite turned out to be the better path. Where the old version had taken many months, the new one was ready in two.

Ruby on Rails Stimulus Turbo GraphQL
The birth of Poplin

Four steps to a healthier start

01

Every step is important

Poplin’s app didn’t come together in isolation.

Design and development ran extensively alongside ORDRS, whose API is linked to Quest Diagnostics (one of the largest US clinical-lab networks) and a network of doctors who advise on improving health.

Payment processing went through a Stripe integration.

Screenshots of the premium package in the Poplin app.
02

Problem? No problem

The biggest challenge was the Premium Package.

Poplin wanted it to include all 49 different tests, but laboratories could only perform 35 of them and send results back to ORDRS.

The package kept all of its contents. Behind the scenes it was split in two, so the user still feels as if they bought only one — once results are in, they’re merged and sent back.

03

Everything under control

Medical records and other individually identifiable health information have to be protected — so their collection, use, and sharing all followed strict rules.

Two screenshots of the Poplin app displaying lab test results.
04

The deliverance

After many tests, the app was ready.

It’s easy to use and genuinely helpful for anyone considering pregnancy.

The results

Beyond all measure

Poplin shipped an app that measures not just hormones, but health: hormone levels, vitamin levels, blood type and status, immune status, nutrient status, stress levels, and more.

Once results are in, a pre-pregnancy score is calculated. If the score is too low, the user gets advice on how to improve their health.

The partnership continues — including upgrades such as at-home sample collection.

Screenshots showing the user's pre-pregnancy status in the Poplin app.
By the numbers

A picture is worth a thousand words — numbers are storytellers

02 designers
04 developers
05 noise-cancelling headphones
02 months of work
22 hours of brainstorming
257 cups of coffee
49 different pre-pregnancy tests in one app
06 testing panels (3 for men, 3 for women)
2000 labs across the USA connected to Poplin

… with countless new healthy babies born (yes, sometimes numbers are left speechless).

Testimonial
Kodius has been incredibly efficient in getting work done. They've been able to overdeliver for the price point and the time and capital invested compared to many of the other providers I spoke with. Their value for money is excellent. In terms of maintenance, they've been fantastic and incredibly responsive to all the little things that come up as we've put our product out into the world. They usually respond and fix errors within a few hours. Kodius has been a fantastic partner.

ALEXANDRIA DEVITO CEO & Founder at Poplin